Hey Brendan - wondering what trends you are seeing in the way customers describe this problem. Also, do you have any observations about enabling these customers as they learn more about the space?
The way customers describe the problem Groundswell solves? They usually already have a solution hacked together (something like reverse-ETL or Tableau/Looker). But there has never been a solution like ours before, where both the data and the action can co-exist in the same screen. That's usually the AHA moment for them. But requires me showing them, instead of telling them.
Re: your second question. I've learned that I need to hire a product marketer 😅 We'll see what happens in the coming year or so. I'll have a lot more insight then.
Hey Brendan - wondering what trends you are seeing in the way customers describe this problem. Also, do you have any observations about enabling these customers as they learn more about the space?
The way customers describe the problem Groundswell solves? They usually already have a solution hacked together (something like reverse-ETL or Tableau/Looker). But there has never been a solution like ours before, where both the data and the action can co-exist in the same screen. That's usually the AHA moment for them. But requires me showing them, instead of telling them.
Re: your second question. I've learned that I need to hire a product marketer 😅 We'll see what happens in the coming year or so. I'll have a lot more insight then.