Absolutely spot on! We are witnessing the emergence of a whole new model whereby the community-media intersect and become a whole new GTM. In doing so, we will see the convergence of marketing-sales-customer success. It's an exciting time to be in GTM/sales as the next 2-3 years will see massive disruption and new models emerge that will transform the way all companies execute their sales-GTM motions. Enjoyed your article!
Absolutely spot on! We are witnessing the emergence of a whole new model whereby the community-media intersect and become a whole new GTM. In doing so, we will see the convergence of marketing-sales-customer success. It's an exciting time to be in GTM/sales as the next 2-3 years will see massive disruption and new models emerge that will transform the way all companies execute their sales-GTM motions. Enjoyed your article!